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About the author
David Gerber is an experienced software sales executive and entrepreneur. He has sold software, built software sales teams and founded two software companies over his 30 year career. David is considered an expert in software renewal agreements, both from a revenue/ profit viewpoint, as well as a cost/value assessment viewpoint.
If your company collects revenue from, or pays for, annual maintenance agreements, you should pay attention to what David is saying about it.